It was in latest trending in cricket buzz, which company will sponsor the name on the “Indian cricket jersey” after Dream11 ban? Apollo Tyres has clinched the Indian cricket team’s sponsorship rights with a whopping INR 579 crore deal. This two-and-a-half-year agreement covers 121 bilateral games and 21 ICC matches, and it marks Apollo’s debut in the world of Indian cricket sponsorship.
The Gurgaon-based tyre giant beat out rivals Canva and JK Cements, whose bids were INR 544 crore and INR 477 crore respectively. While the BCCI didn’t officially declare the exact amount initially, they did confirm that the deal represents a noteworthy jump in value. This emphasizes the growing retail power of Indian cricket on the international stage.
Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres, said, “This partnership goes beyond business. It’s about national pride, supporting consumer trust, and placing Apollo as a leader in its field while supporting Indian sport at the highest level.”
A Game-Changer for Indian Cricket’s Sponsorship Landscape
This deal couldn’t have come at a better time. Following the annulment of Dream11’s sponsorship due to a government ban on real-money gaming companies, the Indian team had to go into the Asia Cup without a jersey sponsor. With this new partnership, Apollo Tyres steps in to fill the void, becoming the face of Indian cricket’s jersey.
Lets get in depth, the deal works out to around INR 4.77 crore per match, although the value varies for bilateral versus ICC matches. According to information, the BCCI had set a base price of INR 3.5 crore per bilateral match and INR 1.5 crore for World Cup games. This deal represents a notable increase in sponsorship value, further firming the growing appeal of Indian cricket.
The Unmatched Popularity of Cricket in India
Indian cricket has always enjoyed huge popularity, but its retail appeal is reaching new heights. Apollo Tyres, is already a multinational recoginse company, now gets the chance to connect with millions of cricket fans both in India and worldwide.
“ApolloTyres” partnership with the Indian team is a testament to the international reach of Indian cricket and our shared adherence to excellence,” Kanwar said, emphasizing that this deal is more than just a business transaction—it’s about joining with fans, making trust, and showing Apollo as a leading player in the tyre industry.
Apollo Tyres India Sponsorship Deal: A Strong Partnership Amid Market Shifts
Before the deal was finalized, many wondered how successful the BCCI’s sponsorship tender would be, especially with the ban on real-money gaming companies. However, Apollo Tyres proved the skeptics wrong, stepping in with a bid that was INR 200 crore higher than Dream11’s previous deal with the board.
This sponsorship deal also signals a new future in Indian cricket’s commercial landscape. While it faced challenges, the deal indicates that cricket’s charm continues to rise, attracting major brands ready to invest greatly in the cricket sport.
What’s Next for Indian Cricket Sponsorships?
Now that Apollo Tyres is officially the new sponsor for the Indian cricket team, we can expect their logo to be prominently displayed during the upcoming India A series against Australia. It’s only the beginning for what could be a long and fruitful partnership. And aslo there is a chance of wearing for Asia cup Final Match
Its not important they have bagged the deal to just promote, but also to motivating the indian local brands to aware globally and become a market trustable products.
As we look forward, it’ll be interesting to see how other international brands follow Apollo’s lead in investing in one of the most beloved and watched sports in the world. It will inspire Indian cricket fans that they feel proud to about that Indian commercial company reaching Globally.
Apollo Tyres India Sponsorship Deal with cricket team is a historic moment, not just for the company, but for Indian cricket as a whole. As the cricket sport continues to grow in importance and commercial value, more trademarks will be keen to hop on board, making for an excellent future ahead.
And also check what was the base price inititated by BCCI jersey sponsorship